Works

Italy's greatest wines just a click away

Magento for a project that rewards Italian excellence

From the will of Roberto Angelini, a great wine lover and mentor of the most prestigious Umbre wineries, Enoteca Properzio was born more than 30 years ago.

The winery has two physical wine shops in Umbria in the heart of Spello, one located in the famous Palazzo dei Canonici dating back to 1550, the other in a space dating back to the Middle Ages with splendid Miocene architecture.

In 2017, the Tun2U group married the Angelini family’s online project by birthing a new e-commerce based on Magento technology supported by a 360-degree digital strategy.

2017

New e-commerce

implementation of new multi-store e-commerce platform

2017

Digital strategy

Concept of a new brand-oriented digital strategy

2018

SEO Optimization

Onsite SEO optimization with logic review on new strategy

2018

E-mail automation

Wine educational program based on automatic flows

2019

Loyalty program

Concept of a new loyalty program customized on high-spending users

Platform
Custom
Technologies and integrations
Apache
CSS3
Elasticsearch
Facebook
Font Awesome
Google Fonts
Google Tag Manager
Gumlet
Haliante
HTML5
jQuery
Mailchimp
My SQL
One Signal
PayPal
PHP
Stripe
Zendesk

Kpi

Goals achieved through constant work and proven synergy between agency and client.

Conversion

80%

Business Intelligence

30%

Omnichannel

35%