Magento for a project that rewards Italian excellence
From the will of Roberto Angelini, a great wine lover and mentor of the most prestigious Umbre wineries, Enoteca Properzio was born more than 30 years ago.
The winery has two physical wine shops in Umbria in the heart of Spello, one located in the famous Palazzo dei Canonici dating back to 1550, the other in a space dating back to the Middle Ages with splendid Miocene architecture.
In 2017, the Tun2U group married the Angelini family’s online project by birthing a new e-commerce based on Magento technology supported by a 360-degree digital strategy.
implementation of new multi-store e-commerce platform
Concept of a new brand-oriented digital strategy
Onsite SEO optimization with logic review on new strategy
Wine educational program based on automatic flows
Concept of a new loyalty program customized on high-spending users
Technologies and integrations
Goals achieved through constant work and proven synergy between agency and client.