Base

Works

Winning brand identity and exclusive services

Italy's first e-commerce with SPID access

We were responsible for the creation of the new website of the historic gold buyer Orofirst. In the new platform, developed in WordPress, we have integrated a system that updates metal quotations in real time, according to stock market trends, and the user has the option to lock the quotation for 24h.
The site also presents the services offered, such as the goldsmith’s workshop for making custom jewelry starting with a form to submit your idea.

The offering has recently expanded with the new Orofirst Shop site, the first e-commerce site in Italy to sell refurbished jewelry with access via SPID Electronic Identity. A real revolution in the world of online purchases that require, as in the case of selling used gold, very strict control.
The access system with Spid, required an approval by AgId, Agency for Digital Italy, first of a technical procedure for certification as a private service provider and then an administrative procedure. Finally, the implementation of access with SPID required compliance with several criteria and AgID guidelines regarding design and minimum security and accessibility measures.

04 - 2020

BRIEFING

Technical/administrative procedures with Agid

05 - 2020

RESTYLING UX UI

New graphic design for the Orofirst website

09 - 2020

UX - UI

Orofirstshop platform design

01 - 2021

SPID CERTIFICATION

Enabling access with Spid

02 - 2021

GO-LIVE

Fine tuning and debugging platforms

Kpi

Goals achieved through constant work and proven synergy between agency and client.

AVERAGE SESSION DURATION

20%

CONVERSION RATE

80%

MOBILE CONVERSIONS

30%