Base-Profumeria

Works

Profumeria.com has a whole new scent!

The new interface to make the experience more effective

E-commerce of reference in Italy for those who want to buy beauty products. A must in the sale of perfumes and more. The different types of categories for Women’s and Men’s allow them to be able to locate the right product at the right price. The big challenge for Tun2U was to create a new graphic and functional look.
We optimized the existing functionalities, keeping intact the great value and care that the Profumeria brand manages to convey through the different services offered to its customers, thus designing an evolved Restyling consistent with the objectives set by the brand.
The strong collaboration between Tun2U and Profumeria, allowed us to be able to tailor a solution, giving us the ability to optimize and increase key metrics of conversion, performance and a significant increase in loyal customers.
The result? A positive increase on multiple KPIs consolidating the brand’s long-term strategy.

12 - 2021

Kick off briefing

Analysis of the brand and documentation provided.

01 - 2022

CRO Audit and UX Project

Development of the UX according to the usability logic defined in the analysis phase.

02 - 2022

UI design

Realization of the graphical user interface according to cross platform logic.

04 - 2022

project tuning end

Adaptation and testing of frontend interface for pixel perfect design.

05 - 2022

Go-Live

Support and advice for go-live activities of the restyling project.

Platform
Magento
Technologies and integrations
Amazon
Apache
CRM
CSS3
Ebay
Facebook
Google Ads
Google Analytics
Google Fonts
Google Tag Manager
Haliante
HTML5
Instagram
jQuery
My SQL
PayPal
PHP
Stripe

Kpi

Goals achieved through constant work and proven synergy between agency and client.

Mobile page speed

+57%

Conversion Rate

+32%

Bounce Rate

-38%