The new interface to make the experience more effective
E-commerce of reference in Italy for those who want to buy beauty products. A must in the sale of perfumes and more. The different types of categories for Women’s and Men’s allow them to be able to locate the right product at the right price. The big challenge for Tun2U was to create a new graphic and functional look.
We optimized the existing functionalities, keeping intact the great value and care that the Profumeria brand manages to convey through the different services offered to its customers, thus designing an evolved Restyling consistent with the objectives set by the brand.
The strong collaboration between Tun2U and Profumeria, allowed us to be able to tailor a solution, giving us the ability to optimize and increase key metrics of conversion, performance and a significant increase in loyal customers.
The result? A positive increase on multiple KPIs consolidating the brand’s long-term strategy.
12 - 2021
Kick off briefing
Analysis of the brand and documentation provided.
01 - 2022
CRO Audit and UX Project
Development of the UX according to the usability logic defined in the analysis phase.
02 - 2022
Realization of the graphical user interface according to cross platform logic.
04 - 2022
project tuning end
Adaptation and testing of frontend interface for pixel perfect design.
05 - 2022
Support and advice for go-live activities of the restyling project.
Technologies and integrations
Goals achieved through constant work and proven synergy between agency and client.