A new crisis-proof platform.

Watson&Parker is the first brand that combines British style and Hipster taste. The result of craftsmanship, made in Italy, Watson&Parker’s recover the refined Italian footwear culture and reintroduce it in a contemporary key.

The need was to give the company a new digital image, with a new high-performance e-commerce platform that also used a Mobile First approach. As a result, the corporate site has been completely revamped in technology and design and designed on a Shopify basis. Ample space has been given to visual content to make navigation as communicative and emotional as possible.