Creating a blog is on the surface rather simple; what is actually complex is making a successful blog. To give proper value to the content you have written with so much effort and enthusiasm, choose to share it quickly, intuitively, effectively, and with a graphic design that represents you. We help you spread your thoughts on the Web by creating a blog that meets the main criteria of web usability: your blog must first be found by search engines., but what are the factors that will convince the user to read your blog?
Make your voice heard easily and intuitively, here’s how
Starting a blog is a challenging project that relies first and foremost on passion for a topic and consistency in publishing but, like all projects, it needs careful planning and the development of a winning strategy. Writing curated, quality and up-to-date content is the main ingredient of your success, but don’t forget that writing for the web is not simply writing; it requires specific skills that respect the rules of the web. To avoid incurring the dreaded and increasingly frequent penalties put in place by search engines, it is no longer enough to write “only” original and quality content.
A Successful Blog in a Few Steps
If you have decided to build your personal or other blog with WordPress or other CMS platform we suggest you follow a few steps:
- choose your topic carefully: assess your actual interest in the subject matter and your expertise in the field, study your competition to see what you can offer that is extra or different; for example, you could use Google’s Keyword Tool and Google Trends where you can find great suggestions for starting your project;
- target audience: after you have chosen “what” to talk about, you will also need to figure out or choose “who” will be interested in reading what you have written. Assessing what your target audience will be is of paramount importance; listen to your readers, what their interests are, what they would like to read: in fact, they will be the ones sharing your content that will help you reach more people in a short time;
- naming and hosting: having established what to talk about and to whom, you will need to name your project in a way that intrigues or anticipates the content and possibly contains a keyword that is useful for search engines to find you. For example, a cooking blog could be called recipes-easy.co.uk recipes-della-nonna.co.uk, recipes-in-10-minutes.co.uk, but also nuts-squisite.co.uk or flavors&profumes.co.uk;
- SEO: How do you let others know that you have started a blog or perhaps that by searching on Google, Bing or Yahoo (to name the most commonly used search engines) “recipes” your site appears in the results? First, your content should be written following SEO logic and optimized for search engines; second, you should advertise your blog by taking advantage of all the channels at your disposal.
What can our web agency in Rome Tun2U for you? Help you make yourself known
- Presenting your thoughts to Web users;
- realizing pleasant graphics with emotional impact;
- Taking advantage of technologies that are always innovative and chosen according to your needs;
- taking care of indexing and ranking your site to make you visible within search engines.
