Opening an online store until a few years ago managed to secure substantial fruits with very little effort and required a minimal dose of entrepreneurial spirit.
Today the situation turns out to have changed slightly and the variants involved in securing online success have increased.
It is no longer enough to have a viable business idea to grab the online market in an economically profitable way, but it is necessary to make conscious choices and manage the online investments for your new ecommerce in a comprehensive manner. In Tun2U CEO Enrico Falappa‘s speech, this important topic was addressed and an overview was given of what can be in percentages, viable investments to allocate to the following activities:
- Keyword ADV 29%
- SEO 19%
- Social Media 14%
- Email 12%
- Comparators 6%
- Banners & Sponsorship 4.8%
- Other 13.4%
(Source: 2016 Casaleggio Associati Study) Business Intelligence, Top Trend of 2016 along with Big Data and Marketing Automation, enters into this process as it can collect data, analyze information and generate statistics to draw a clear scenario of your business performance.
This will allow you to allocate investments more and more precisely and make increasingly informed and profitable web marketing decisions for your ecommerce.
What can business intelligence do for your ecommerce?
Business Intelligence is able to:
– Centralize Data, and export it for easy sharing – Justify forecasts – Optimize company logistics
– Improve decision-making and help you know the market
– Monitor KPIs
– Generate Reports in real time
– Maximize profits.
What data and information does it need to function best?
Business Data: Resource cost – logistics – customer care – offline adv. Google Analytics: Visits – source/media – bounce rate – conversions – AdWords – language – city. Product Information: Name – sku – price – catalog price – weight and brand. Customer Information: Gender – date of birth – email – city. Order Information: No. orders – revenue – total amount – shipping amount. Marketing: Cost – duration – No. of acquisitions – performance – visits. Making informed decisions at this point will be easier and you can finally turbocharge your online business!
