Information pertaining to activities that have their business in a specific geographic reference area is now the most searched for on the Internet, by users. The latest surveys show how searches made via mobile devices are steadily increasing, of which more than 40 percent are geolocated.
Anyone who wants to be found by consumers with ease, in a given area, can no longer ignore a targeted local Seo strategy , where a thorough understanding of the elements that can affect your ranking, enabling you to get to the top of the localized SERPs, is crucial. If the SEO strategy is done critically your customers will be circumscribed and more in line with your ideal target audience, bringing great benefits to your site, which is why we decided to share some basic guidelines for optimizing your site locally.
Local Seo, some guidelines
Google MyBusiness
This new tool from the Mountain View giant, allows you to highlight the right information about your business in Organic Google Search, on Maps and on Google+. This is what the official page says:
“….give customers the right information at the right time: directions to you via Maps, opening hours or a phone number they can click on to call you from their cell phones.”
Responsive Site
As mentioned earlier, mobile searches are taking the lead; smartphones and tablets are increasingly an integral part of our lives, obviously including the Web. Most queries to Google occur through these devices. Therefore, creating a responsive (perfectly visible on all screen formats) and mobile friendly site will allow all “mobile” users to enjoy the content wherever they are.
Keyword always “Local”
If you want a site to be locally SEO optimized obviously the choice of keywords must be in line with this strategy, you will need to select only appropriate keys, related to a certain area. So in the analysis and research phase you will have to focus your efforts in this direction. In this way you will be more likely to give visibility to an online business in an increasingly search-oriented reality on the move.
Using Rich Snippets
They are nothing more than the various additional information to enrich SERP results. Using them could bring tremendous benefits at the Local SEO level, as they increase CTR especially at the local level.
Adwords can be a great ally
By taking full advantage of all the mechanisms offered by Google’s advertising platform, you can more effectively intercept users’ attention, especially during a particular period (such as Christmas, Valentine’s Day and whatnot) or during sales periods.
