Pinterest is the Social where we can group our interests in a virtual bulletin board, share photos, images and videos easily, with other users.
Are you wondering if it can come in handy for your business to sell products online?
The answer is Yes! That’s why…
How to improve sales of an ecommerce on Pinterest
Whether your item is mass-produced, or it is handmade, if you have decided to sell online, your product and your business have potential, and it is only right that as many users as possible know this. Those who sell online need to showcase everything that represents them, and nothing better than Pinterest is useful for this purpose.
Pinterest allows you to create a board for your business, containing the story of your company in the form of photo and video content, and gives you the opportunity to share this story with many users also from the other Social channels where you are present with your brand. To make it easy for followers to find you, it is recommended to create multiple boards, differentiating each one with a product type: if, for example, you produce clothing, divide the boards by type of garment and encourage users to Pinnare images with their purchases divided by category. By sorting your interests in this way, you will receive clear feedback that will allow you to better compare the items that are popular.
Always add a link to your e-commerce within your Pins, and don’t forget to write an effective and comprehensive product description so that you get more visitors and more shares. Adding a price to the product as well can also entice followers to share individual products even more easily and more frequently, especially if they are deemed valuable. Showcasing all your interests, without being too self-referential, is recommended in order not to lose the attention of your users, who only ever see your products. Also share other content on your wall such as your passions, hobbies or focuses on current trends in an easy way. Once you locate an image or video on the web and copy the specific url address of the content, with the “add” button you can either paste the url directly (add a pin) to pin the image to your pinboard or save it to your pc (upload a pin) indicating the path later, for uploading to Pinterest. Finally, just indicate which board you want to pin the new content to with a brief description. You can then share this new content on the other Socials with the Pin It button! To begin with, it is necessary to define at the outset the goals of our brand and starting from those, set up an effective storytelling in line with the values of the company and the work done so far on the other Social channels.
Also for Pinterest, as for the other Socials, it is necessary to design an editorial plan to keep up with the high frequency of publishing that Pinterest recommends to users. The success of this kind of Social is entirely based on the power and appeal of the images that are posted daily, and for this very reason their quality must be excellent. All content production must result in top-quality images or graphics made specifically for Pinterest.
More importantly, the rule of thumb is to constantly update your content.
If you set up your Pinterest profile well, with good planning, this channel can turn into a fruitful source of traffic, and your business will be able to significantly increase the influx of users to your e-commerce site.
