Today I want to shift the focus to an often underrated platform that is talked about too little, too little if you take into account all its real potential, Prestashop. Especially when it comes to e-commerce, its strength lies in its many functions, all included in an intuitive and efficient structure.
The many pluses of this platform can be found in all points of view related to the development of a site, any professional whether a graphic designer, programmer or administrator will be able to achieve flawless work with the support of Prestashop. The features that make it an excellent solution for creating a commerce site are many, for example:
- Product comparisons and reviews;
- Simplified import and export of products;
- SEO and web marketing factors;
- Responsive and user-friendly back-office;
- Ability to edit the template directly from the front-end;
- Multi-language and multi-currency support;
- detailed reports and statistics;
- supported by a large community of experts
Prestashop: functional for graphic designers, developers and administrators
If you are struggling with creating a template for an e-commerce, Prestashop guarantees you a guide full of details, including all the most important features to keep in mind. You’ll find tips on positioning different modules or choosing colors. On the other hand, if you are a developer in a web agency about to approach building a site, using this platform you will be dealing with a Model View Controller architecture, by all accounts one of the simplest and most intuitive. Everything is designed to improve accessibility and facilitate editing, moreover, as for the design part, also for the programming side, Prestashop provides guides inherent to all stages of development, some even facilitating the creation of real custom modules, by means of object-oriented programming directly in PHP. Even the administration panel of the platform in question is completely intuitive and easy to use, this is certainly good news for all those who, following the implementation of an online store, will then have to deal with the management, from the point of view of productplacement. Prestashop being designed directly for e-commerce makes it easy:
- catalog management
- customer account management
- the display of products
- shipment management
- payment management
- order management
On the other hand, with regard to the part strictly related to customers, the portal pays the utmost attention to the usability factor, with particular attention to the timing inherent in registrations, billing data entry etc. etc., making sure that these are as fast and intuitive as possible. Highly specialized CMSs such as this one allow everyone to create and administer an ecommerce site, even if you don’t possess special programming rudiments. Without forgetting that it is easily customizable and extendable, by means of open source code and the many modules available.
