For several years now, we have been living immersed in a media environment that offers us continuous stimulation and countless opportunities, and this is especially true in reference to the corporate world.
It turns out, in fact, to be increasingly important to develop a successful web communication strategy: acquiring a Real Time Attitude is now a key feature for all those companies intent on increasing their visibility. In recent times we hear more and more about Real Time Marketing, a new trend that began to take hold in 2015 and will continue to grow exponentially in this new year. Of course, in every web agency you already know what it is about…
Real Time Marketing stems from the strategic need of companies to want to proactively curate communication related to their brand, going to significantly reduce the reaction time, in order to be more effective in engaging and communicating with their target audience. To achieve this goal, companies have begun to intercept and exploit news or
Trend Topics to expose one’s brand, hoping to be able to create empathy and to enjoy greater visibility. But what exactly is meant by
Trend Topics? It is simply hot and potentially engaging topics that can be leveraged as a promotional tool to capture the attention of users and stimulate conversation on all social channels. If leveraged properly, Real Time Marketing can in fact. generate incredible results in terms of engagement, as it is able to make a piece of content go viral and thus usable to an incredibly large audience.
A New Web Marketing Strategy for the Brand
The key to success in this type of communication therefore lies in combining experience, originality and creativity with the proactive push. And that is the very essence of real time marketing: being able to generate original and engaging content in a timely manner, leveraging the Trend Topics. In order to best promote a brand and achieve consistent benefits in terms of visibility and reputation, communication in real time marketing needs, on the one hand, responsiveness and proactivity and, on the other hand, a good dose of planning and improvisation.
But what then are the main benefits that a Real Time Marketing campaign can bring to businesses?
Although the benefits of such communication are countless, it is worth pointing out the most important ones, since they can make the real benefits from a Real Time Marketing campaign more obvious:
1. Better user experience and increased engagement
Generating engagement and brand awareness is among the toughest challenges for a company, but with a pinch of creativity and originality, real time marketing campaigns can be unquestionably successful. The important thing is to always come up with content that is engaging and never mundane. Indeed, there are many companies that have found a marked improvement in the user experience as a result of campaigns of this kind, with users being more willing to follow the company’s communications via social networks. In an increasingly fast-paced and interconnected world, seizing the moment matters and can really make a difference! The Real Time
Marketing can represent a world of endless opportunities for companies that can capture its essence. Thanks to real time marketing campaigns many companies have in fact found a considerable increased engagement (likes, comments and shares) on posts on the company’s social profiles.
2. Increased customer loyalty
An additional benefit to be taken into account and one that can prove to be of paramount importance for both large companies and small businesses, especially when talking about e-commerce sites, is customer retention. Real time marketing can certainly be a winning move, albeit not entirely risk-free, due to its ability to ensure retention rates previously unattainable. If implemented correctly and strategically, this approach can therefore gain the company the right visibility, making it maintain a high degree of exposure in the media.
3. Better conversion rate
Needless to specify that increasing the popularity of one’s brand can be a gold mine for a company, as it offers countless revenue opportunities. The activities of real-time marketing are beyond advantageous for companies as they can ensure remarkable results in terms of brand awareness, brand reputation and most importantly brand popularity, which can only translate into a excellent conversion rate. Not a few companies have in fact experienced a substantial increase in sales as a result of Real-time marketing campaigns, so. why not give it a try?
