Very often, especially in the belpaese, there is still a big tendency to downplay the importance of a web presence with a “tailor-made” site that is the result of a careful study of the client’s needs. Still many, are not aware of the rapid evolution of the new professional figures that have been created through the Internet, and all this always makes it very difficult to make clients digest certain interventions or arrangements that are essential for the success of a website.
We are often confronted with clients who are “disappointed” with a website they created a few years ago, through which they have not been able to get a penny out of the hole. Often this type of entrepreneur is an inquisitive person, who has perhaps learned through a chat among friends that someone else has created a new online business, so trying to make a mea culpa, he comes to us for a preventive interview. In this situation, the most appropriate behavior will not be to show off how good we are by illustrating the million technological tricks our ecommerce agency can offer, as we would have the opposite effect and the customer would “freak out” thinking that this world is too far away from him and that the game is not worth the candle. Instead, we will have to do an analysis of his current site and his industry, explaining to him what are the weak links, trends in his industry and what interventions would be needed to give his business a positive lash.
Next, the client should be accompanied through small steps during the realization of his site, made participant and “trained” in the use of the basic tools necessary for iteration and monitoring of the site itself. By creating this synergy he will feel that he is an active part of the project, will understand that the failure of his previous investment was probably determined by his personal carelessness.
Does the dress make the man?
That’s right, in the world of the web, contrary to the famous proverb, clothes make the man. This is because the web industry is now highly competitive and also the user base with the advent of the 2.0 era has become demanding and selective.
Having an old and outdated website is like sending the company around with tattered and worn out clothes, it means damaging its image in the eyes of thousands of potential customers, while having an aesthetically beautiful and fully functional website is like having a beautiful tailored suit with which to present itself in the eyes of its customers, a not insignificant “plus” that makes the company’s image more solid and conveys confidence to the final customer.
Bottom line: A successful website must have some basic requirements
- A template that reflects the company’s image. Attention to detail, responsive and mobile friendly.
- A technology that allows its use in all its functions from any device and browser.
- It must be periodically updated and come up with interesting content.
- It must have a statistics system that allows the SEO and the client to realize what is happening on the site and thus be able to adjust the focus on any marketing strategies in order to accomplish the predetermined goals.
Following these pointers will result in a satisfied, enthusiastic client who is willing to invest an appropriate budget, “nicely dressed,” and ready to make his or her entrance through the front door of the web!
