Having a website has become indispensable for any business or company, but it is not enough. To reach the top positions on search engines, SEO optimization must be carried out on the entire structure. But what does this mean?
By SEO optimization of a website, we mean the application of a set of techniques aimed at improving both its usability and accessibility for users, as well as the facilitation of reading and scanning operated by search engines. Search algorithms are constantly evolving and in order to offer you a service always at the highest market standards, our technicians continually update their skills.
The main elements on which we intervene concern the so-called metatags, titles and descriptions of pages, textual content and keywords, alternative text (alternative text) and the name of images . Finally, we pay special attention to anchor text, i.e., the words that contain links, both internal and external to the site especially when we have to do seo optimization for e-commerce sites.
Website SEO optimization: where do you start?
At a preliminary stage, in our Seo Agency, we proceed with adetailed analysis of the site (code and “visible” content) and its critical issues. A web marketing plan is studied, then the target market and competitors (who they are and what they are doing on the web). You plan the goals to be achieved and then create a list of keywords and keyphrases on which to invest. Choosing keywords for your site means enhancing your identity and at the same time identifying the best SEO positioning in relation to the competition in the industry.
A keyword is the word that a potential customer types into the search engines Google, Yahoo, Bing, etc when searching for a service, information or product. For a company to be able to appear among the first results in SERPs for those selected keywords means reaching a user really interested in that content and increasing the chances of being chosen over competitors.
Would you give up a potential customer? Good ranking always starts with effective SEO optimization. The solution is to always rely on Search Engine Optimization professionals like us at Tun2U, whose experience and expertise will help you achieve the results you want.
How to optimize a site for SEO?
In order to optimize a site for SEO, it is not enough to just install a simple plug-in and everything will be solved in the blink of an eye, but you have to follow a specific path of improvements to the entire site, such as:
- Fundamental onsite SEO optimization: checking and optimizing the main SEO tags, TITLE, DESCRIPTION, H1, H2 for proper indexing without duplicates or crawl errors, rewrite all URLs according to the most suitable SEO specifications.
- New key pages: high-information value pages will be created for some specific keys (search keys) according to the goals set with the client.
- Semantic optimization of text and images: reworking of text on the site and SEO optimization of images for increased site performance and its ranking in the Google Images network.
- Structured data: site content and articles will be set up according to the logic of the major search engines to choose the information that will be displayed; e.g., on Google, by users running specific queries.
- W3C validation: analysis of individual web pages and optimizing them according to W3C standards to improve accessibility and usability of the site.
Optimizing images for SEO
Many people neglectSEO optimization of images believing that they are not important. Nothing could be more wrong because in addition to physically seeing what the image in question is about, search engines read both the name of the image and the alternate tag as well as the title itself that we have given it. Then by indicating additional information such as the “witdh” and “height” tags where we specify what size image we are using, it makes the spiders’ task even easier.
Last clarification, regarding the weight of the images: they should be quality but light, weighing as little as possible, ideally about 100 kb each. This, in addition to being able to use a CDN service, will allow for fast loading and certainly improved ranking in SERPs.
GOOD SEO OPTIMIZATION IS THE FIRST STEP TO SUCCESS
Having a Web Site is the first necessary step to operationalize your Web Marketing strategy; but being present is not enough, it is essential to be visible. But visible to whom? Numerous researches show that more and more people start surfing by typing a query on a search engine. So the success of a site begins with getting a good position in search engines.
First on search engines without SEO optimization? Impossible!
Getting the best possible ranking on Google, preferred in Italy by more than 90% of users, is the main objective of the Web Optimization service activities that Tun2U offers you. Indexing, SEO optimization and positioning in SERPs, these are the keywords to be first on search engines. But where to start? How can you be sure that your website has been properly optimized? Tun2U provides you with its experience and expertise with a team of qualified professionals with the goal of increasing the organic traffic and turnover of your online business.
ANALYSIS, SEO OPTIMIZATION AND TARGETED WEB POSITIONING
To maximize the return on your investment, we will propose targeted SERP positioning. Positioning your site well on search engines, in fact, means being able to appear at the top of the search network for specific words or phrases related to our target market. In summary, if I have a company that sells handbags and fashion accessories, my site will be well positioned if it comes up among the first search results, for the query “designer handbags.” For this we analyze your keywords and your target market to identify which keywords are best suited to your needs based not only on your strengths and weaknesses, but also on the behavior of your competitors.
Optimizing from an SEO perspective the web pages of your site allows for proper indexing and we study how you can achieve the best possible ranking, in the shortest time really possible.
CREATE QUALITY LINKS TO YOUR SITE AND IMPROVE ITS RANKING
Link building is one of the fundamental interventions to improve the ranking of a website. In fact, the algorithm used by Google also works out the ranking based on the following assumption: the greater and better the number of citations (links) received by a site, the higher the quality/interest of its content. The greater the prestige of the site being linked from, the greater the authority of the site.
LINK BUILDING, JUST A MATTER OF KEYWORDS?
Link building is basically the parameter by which a search engine evaluates the authority of a site. That’s why we carefully plan our interventions, ensuring that you have content that attracts interest and brings quality traffic to your site.
Creating a link network is a long-term activity that must be planned and monitored very carefully and always starts with a thorough analysis of the relevant industry, market and competitors.
EFFECTIVE LINK NETWORK: THE SECRET OF A WINNING STRATEGY
Tun2U works out with you the best link building strategy that will give value to your business by combining a number of techniques that may include:
- Press release writing: releases on industry sites that allow for their inclusion and proper dissemination;
- article marketing: inclusion of in-depth articles on specific topics with the intention of giving importance to the web marketing strategy;
- blog link building: participation in blog communities, online journals and magazines in order to bring targeted traffic to web pages and highlight particular sections of the site;
- word of mouth (link baiting);
- activation of links pointing from your site to authoritative sites: writing SEO-optimized text in which the linkable section contains the keywords for which you are interested in being found;
- Development of relationships that enhance online reputation;
- Participation in “community projects.”
- imagination!
Optimize URLs and content for users and search engines!
Having completed the SEO optimization phase, Tun2U will make your site visible to the network so that its pages can be “tracked” in relation to specific search keys. Theindexing of a website consists, in fact, in the reporting of all its pages to search engines paying attention not to create pages of little information value. There are many search engines but in fact, in order of relevance, almost the entirety of this market is covered by Google (with over 90 percent), Yahoo and Bing. In addition, thanks to the partnership of Google and Yahoo with other smaller search engines, visibility is also guaranteed on portals such as Libero, Virgilio, Alice, Tiscali, to name a few.
INCREASE VISITS TO YOUR SITE WITH THE BEST INDEXING TECHNIQUES
The indexing process involves three steps:
- reporting of the site pages in the appropriate registration pages; filling out the subscription forms will proceed to entering the urls into the databases.
- registration: the search engine registers new addresses by sending a spider, which is special software that automatically scans and collects all or part of the information and content present;
- cataloging: the search engine at this point sorts the huge amount of scanned urls based on keywords.
This delicate cataloging process is carried out through a complex algorithm, the same algorithm that will allow, in the search phase, to return to the user the most useful pages in relation to the typed query.
A site can, therefore, be properly indexed only if the SEO optimization of its structure and content has been done critically according to the latest updates of the various algorithms employed by search engines.
The search engine basically analyzes millions of web pages and organizes them according to a precise classification in a database. The user, by typing a word, sets in motion the algorithm that pulls from a library (the web) a list of books that might interest us. Finding, for example, a cookbook mistakenly placed on the novels shelf becomes virtually impossible. The same could happen to your site!
How to optimize a site and get pages properly indexed
Tun2U offers a professional indexing service that starts with an on-page analysis that preliminarily verifies:
- Domain name and seniority;
- Effectiveness of the structure: menu and subdivision into appropriately named sub-menus;
- SEO optimization of CMS (Content Manager System) that generates Html code dynamically;
- Correctness of the code from an SEO point of view;
- Efficiency of keyword selection and distribution;
- matching title – content – keywords for individual pages
- structure of links and images.
