Surely you are already aware of how important link building is from the perspective of website optimization. Nowadays, this practice is considered almost a true art that aims to acquire valuable links to climb the search engines and try to reach the top of the SERPs. But what are the most effective strategies to adopt in order to achieve a
Quality backlink network? Have you ever heard of white hatSEO? If not, no problem-we’ll remedy that right away! From the perspective ofseo optimization for search engines, White Hat strategies are those SEO practices that are considered reliable, safe and penalty-proof because they are audience and user-oriented and not merely ranking-oriented. These techniques are very useful because they comply with the SEO guidelines provided by search engine operators and
aim to achieve good positioning in the medium to long term, thus ensuring a significant return on investment. Therefore, if you intend to increase the visibility of your site, achieve a good ranking in the long run and increase traffic, White Hat SEO strategies are definitely the most cost-effective: since they are linked to the actual quality of your website, they will allow you to have a solid foundation, such as keywords included in authoritative content and targeted links, posted exclusively on other sites considered equally reliable by search engines. To be sure, adopting such an approach will not bring immediate benefits, but it is equally true that good results in organic ranking take time and constant effort! Hence the decision to list, in today’s post, 3 White Hat techniques in our view that are essential from the point of view of Link Building, by Link Earning and the Link Popularity:
1. Content Marketing
In order to do content marketing for the purpose of link building, you don’t need great tricks: you just need to realize original, detailed, and comprehensive content, dealing with a specific topic in a comprehensive and possibly more in-depth manner than the competition.Equally useful are the PDF guides, where you will be able to explain how to solve a problem or how to achieve certain results in a specific area. In this regard, the infographics: thanks to their remarkable visual impact they allow you to easily illustrate in graphic format, statistics and data acquired on a given topic, making its concepts clearer. If you create original and quality content, you will attract the interest of users who will perceive its value and usefulness and will therefore be more likely to spontaneously share it on their sites, blogs or even social profiles, thus helping to increase the visibility of the content you create.
2. Guest Blogging
Guest blogging, also identified by the term. guest post, is another very effective strategy for doing link building, as it is incredibly helpful in building authority around your brand or site. To do Guest Blogging you must first locate an authoritative blog that deals with topics related to those covered on your site, or you can simply turn to an SEO agency that will help you in doing so. The second step, on the other hand, is to produce valuable content that will be of interest to the blog author and his or her readers. At this point, the next step is to seek direct contact with the blog operator to verify his or her willingness to agree to “host” your article on his or her site or blog for free. In the event that the blogger or webmaster proves willing to host the content on his or her web space, that’s it! Once the article is published, both parties can benefit: a fair exchange, in which you can get a signature link in the author bio of the post and the host blog an extra valuable content for its readers.
3. RoundUp Posts
Roundup Posts are very useful for link building purposes as they are posted on a blog and include the opinions of a group of influencers, i.e. users with thousands of followers scattered across various social networks. Influencers are now figures not to be underestimated, so important that they trend and create a following. Once the post is published, they go on to share it on their channels, helping to generate interest, new links and more visits. A Roundup Post is therefore useful both from the SEO point of view and the brand awareness.
What are the steps to follow in this case?
As a first step, look for a blog in a related field with influencers and make sure it has a minimum notoriety in your relevant field. This will make it easier for you to engage them for feedback. Once you have found a blog that is right for you, you will need to create a list of influencers to whom you can send your questions. A Google search or directly on Twitter will be very helpful in this regard. It is advisable to build a relationship with influencers before sending them a cold email with questions, then try to find a common point of interest to break the ice. An effective way to interact with them directly is to comment regularly on the various news and statuses they post via their social profiles or pages. Once you get to this point, choose a topic that will stimulate their interest and make your questions sound interesting! Remember to send each influencer an ad personam email to submit questions. For the Roundup post 5 questions will be more than enough, so don’t overdo it! Usually the influencers are established professionals and may not have too much time to devote to you. If you have selected the influencers well and managed to engage them with interesting questions, you will surely get positive feedback.
To conclude: Links are the lifeblood of a strategy, especially in SEO for e-commerce, as they have always been the main factor in organic search engine rankings. Without valuable links, your site will never rank well on Google. So try relying on White Hat techniques…. the result might surprise you!
