What were the most defining aspects of 2015 in the evolution of content marketing and what transformations are we going to face in the new year? There are many things that can change in a year, and this is especially true when it comes to activities related to the world of
Social Media Marketing. Managing to stay up-to-date and in step with the latest news and trends is by no means an easy task, but today we will try to make the task easier for you! By analyzing some statistics related to social media and visual content that most characterized 2015 and that could easily come in handy again this year, we will be able to provide a more accurate and complete overview of what will be the new trends to follow in order to get the maximum return from any social activity.
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Referring to the “collage” developed by HubSpot, we were able to identify 10 statistics that could prove particularly interesting when choosing and planning strategies in the Social field. So let’s see what are the most important data to refer to for 2016: 1.
The use of colorful visuals increases the chance that users will be willing to read a piece of content by80 percent. 2.
When accompanied by eye-catching and relevant images, a piece of content gets the 94% more views than content that does not include relevant or relevant images. 3.
Adding the word“video” in an email subject line increases by 19 percent the opening rate and 65% the click-through rate. 4.
The use of infographics generate ahigher engagement rate than messages that do not involve a visual representation of information: an infographic is shared on social 3 times more than any other type of content. 5.
From a B2B content marketing perspective, infographics are among the most widely used techniques by marketers: in fact, if in 2014 the growth had been 51 percent, in 2015 the figure reached 62 percent. 6.
I highly visual content is more easily perceived by users and achieves greater impact than other types of content: in addition to generating more post views, visual content is shared 40 times more. 7.
For the same content, the tweets accompanied by an image are more likely to engage the network of their followers than tweets without images: in fact, the probability of the message actually being retweeted on the microblogging platform is around 150%. 8.
Photos containing a face are the absolute stars of Instagram: considered more appealing, they get 38 percent more likes and interactions than those without faces. 9.
Content uploaded to Pinterest has greater viral potential than Tweets: the percentage of Pins repinned by users exceeds 80%, while only 1.4% of tweets are retweeted by their Twitter followers. 10.
According to the latest unofficial data, Facebook reportedly reached the 8 billion daily video views milestone in November 2015, twice as many as in April of that year.
As in 2015, content marketing remains one of the most important areas when it comes to promotion and brand awareness in 2016. As an ever-evolving business, it is now of paramount importance to stay abreast of new ideas and trends. If exploited properly, a well-designed content marketing strategy can considerably increase the visibility and reputation of companies that decide to make use of it: by associating this activity with the right distribution channels and content capable of attracting the attention of the public, it is indeed possible to greatly increase profits and strengthen competitive advantage. It is now up to you to find your winning content marketing strategy to improve engagement and acquire new leads!
