For more than a month now, the General Data Protection Regulation (GDPR) has been fully in force, raising not a few doubts and perplexities among users and companies. To shed light on the topic, which is closely related to the world of online business,e-commerce agency Tun2U organized a meeting in its Rome office titled: “GDPR and businesses, one month after the transition to the EU regulation.”“The right to the protection of personal data is a fundamental right,” explained Niccolò Rossi, partner at Rossi e Associati, pointing out that, at the same time, “it is not an absolute right and, therefore, a right that can be protected erga omnes, but it should be considered because of its social function and from a business-to-business perspective.” “This means,” Rossi added, “that the right to the protection of personal data must be balanced with other fundamental rights, such as the right to do business, operating in short a balance, according to the principle of proportionality. How? “Through the introduction of specific rights: some well rooted and known (the first European directive dates back to 1995; in Italy the so-called Privacy Code dates back to 2003), others newly created,” such as “the right to be forgotten, the result of practices and case law developed over the years.” The GDPR, Luca Migliorati, CEO of Tun2U, recalled for his part, is “a privacy regulation that deals with legal matters. So, it is not a web agency that does the compliance, but the legal counsel of reference.” “Tun2U,” concluded Fabrizio Scatena, the agency’s key account manager, “supports companies on their path to GDPR compliance by adapting them to the current legislation, or updating and checking their current status, against what is required by the European regulation.
The appointment is for the next Tun2U event for B2B, an opportunity to meet with companies and industry professionals, clarifying and deepening the most complicated issues related to the world ofe-commerce.
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