Enrico Falappa CEO of Tun2u awaits you in the E-commerce room on July 8
The lecture by Enrico Falappa, CEO of Tun2U Digital Agency, will be held at the Web Marketing Festival on July 8, in the E-commerce Hall of the Rimini Palacongressi.
Interview with Tun2u CEO on the speech at WMF16 in the e-commerce hall
We interviewed Enrico Falappa, CEO of Tun2U, to find out more about his chosen topic and to get some previews of what we are going to hear in Rimini next July 8.
The topic of the speech will be:
Business Intelligence, Marketing Automation…and growing profits!
Is running an e-commerce business really that simple?
Good morning Enrico, you are on your second date with the Rimini Web Marketing Festival, what topic was the subject of the talk you gave last year and what are you proposing for this edition?
Last year together with my partner Luca Migliorati we covered the topic of mobile commerce, a topic of great interest again this year.
Instead, in this edition I will talk about how business intelligence, linked to Marketing Automation, can help maximize our ecommerce profits and have a clear overview of the investments and marketing actions that are made to increase sales, without keeping an eye on the actual marginality.
The topic of e-commerce is extremely topical and is a token topic as it is constantly evolving, from what angle will it be analyzed this time in your talk at WMF?
I will analyze the ecommerce world from an analytical and in some senses economic point of view.
Very often impact decisions are made mostly justified by the influence of competitors. This often leads to unanticipated results and above all to a lack of control over the costs that must be incurred to implement these choices.
Business Intelligence, Marketing Automation can I really be the key to the success of a business for online sales?
Data in hand Business Intelligence and Marketing Automation are 2 steadily growing trends since 2015 that now see a key ally for those who want to successfully approach the e-commerce world.
These 2 realities are now present in many established marketing activities; such as Email Marketing; and can give strength and substance to so many of our strategies.
Given the complexity of these 2 areas, a do-it-yourself approach is difficult. Therefore, it is essential to be followed by a team of professionals and to make use of the right tools for tangible results.
The WMF is an important showcase in the digital marketing landscape, how can Tun2U add value to such an event, and what, on the other hand, are the opportunities related to participation in the WMF for the Tun2u Team?
Tun2U is a young company but with a lot of passion for the web world.
In just a few years it has carved out a prominent place for itself among Italian Digital Agencies and driven by the need to communicate its know-how, it always takes the opportunity to participate in major industry events.
The entire Tun2u Team wishes Enrico the best of luck for the speech and we officially kick off the countdown to the start of the 2016 Web Marketing Festival!
