There has long been a debate about how compatible, when building a website, user experience and SEO, the question is increasingly being asked whether they really are two factors antagonistic to each other and to what extent are they “enemies”?
As far as we are concerned, the user experience, that is, the set of elements that combine to make a user’s stay on a web page positive, although in the past it has been considered a direct antagonist of SEO, today we can safely assert that both factors head in the same direction to complete a fundamental element of a Web Marketing strategy, user satisfaction. In fact, it is now clear to everyone in the industry that a site built with the surfer in mind is a site that is well viewed by search engines.In a self-respecting Web marketing team, there must be the perfect fit between the Web designer and the SEO specialist, both must set as their ultimate goal to make the user stay as long as possible on their site, this will also result in an improvement in the positions on the search engine results.
User Experience and SEO, here’s why they are compatible
In a modern web marketing strategy, both elements, SEO and User Experience must be taken into consideration, in the same way, as both constitute the sides of the same coin. While it is absolutely true what was previously asserted, namely that dwell time on a site is positively reflected in search engine results, it is equally true that a site where the user is “at ease,” will be shared and recommended, in short, will be an unwitting “victim” of a buzz, always viewed favorably by the search engines themselves. It follows, then, that the web designer and the SEO specialist, both work toward the same goal, which is to enable anyone who visits the site to have a worthwhile experience, guiding the user through the different stages and making each step along the way clearly accessible and easy to understand, so that he finds real benefit, a clear answer to his desires. In short, he must leave the site, always and everywhere more enriched than before!!!
