When we talk about corporate identity, we need to make a clear distinction between the real and the virtual.
Since the web is becoming an integral part of a given firm’s marketing and communication processes, being able to rely on a solid, well-constructed web reputation can make all the difference.
Very often users before making any purchase decision, whether it is a product or a service, place alongside the price/quality ratio, a careful screening of everything that leaks online, after all it is known user opinions influence user choices. Nowadays taking care of one’s online reputation is a real investment, underestimating web reputation and its power, could be very detrimental to a company that approaches the Internet for commercial purposes.
In fact, being up to date on what is being said online should be considered a priority, this will give us the measure of how and how much a brand is perceived by the mass of Internet users (all potential buyers). To be able to carry out this particular analysis, in addition to relying on a web agency, there are numerous tools, which scan the web in search of a specific topic, a specific product but also a specific brand: Let’s try to see which ones may be the most valid.
Web reputation, here are the best tools:
- Mention
Gives you the ability to create alerts that provide all the information you need, you can even control the “tone” of what is being said, with the aim of understanding whether this has positive or negative meanings.
Offers you accurate statistics on the number of mentions in the network, these can even be shared on different social channels. - Topsy
Allows you to search on specific keywords or even “#’s” (hashtags).
With this tool you can choose the type of content we want to analyze whether it is just images or video files for example.
It also gives you the ability to identify any trendsetters, with the advanced search there is a feature called “site,” this shows us all the tweets that have links with a specific domain. - Social Mention
Gives you a complete picture of a brand’s popularity, calculated through the number of mentions, the tone(positive or negative), the exact ratio between the number of mentions and the users who make them. It also checks the keywords related to your brand. - Klout
This tool offers a tracking service, complete with a score at a given level of influence on the Internet.
This score ranges from 0 to 100 and is used to give a measure of your influence, both retweets and mentions, likes or shares, +1s and last but not least favorites on Linkedin have a relevant weight. - My Reputation
Here we are talking about a system that gives a rating on your reputation, to do this it relies solely on popularity derived from Linkedin, Twitter, Facebook and Google+.
The score of this tool ranges from -100 to +100, it also boasts a very effective dashboard that offers a variety of factors such as: personal (or business) reputation, type of content, influencers.
