Since you have put your site online, a lot of time has passed, it is now time to kick off a restyling operation both in terms of graphics and content. After all, in a dynamic and constantly evolving sector such as the web, the “rules” are constantly changing, consequently, in order to make a site functional and performing, one must necessarily keep up with the times.
We must never forget that the website represents the business card of a company, a tool that can turn simple users into authentic customers. With the advent of mobile and the related increase in Internet traffic, generated by the various mobile devices in circulation, a restyling of the site that also includes a perfect version for smartphones or tablets, can by no means be an option, much less will it be necessary to have a site optimized for SEO. Basically, one must enter into the view that a site should not be “redesigned” just because one is bored with the graphic aspect but because one has realized that users who are always looking for new stimuli are missing something. They must always be the focus of our redesign goals, and the goal must always be to improve navigation as much as possible. Having a site that has an attractive design, in line with new web trends and above all well positioned on search engines, can open wide the doors of online visibility to your business. The important thing when restyling is to always rely on real experts in the field, people who understand your business needs and are ready to guide you through the endless world of the Internet.
Steps to follow when designing a redesign
Let’s try to understand what the steps should be:
Structure Analysis
Analyze the structure with an advanced SEO audit. This should be easy, essential (following this line is also useful in mobile device perspective, those who surf from smartphones should be able to load web pages in seconds). A structure is decisive, let’s not forget that no user needs to see miles of text scrolling in front of the eyes.
Contents
Think carefully about ‘content architecture, both in terms of quality and substance. The online communication strategy to be followed by the SEO agency must be broadly relevant to the offline one. Think about content that can tell the story of your product, mission, convey your company values and the show your passion. In short, they must conquer. The structure must be usable; anyone landing on the site must simply find what they are looking for.
Checking old pages
Do a check of the “old” pages in order to understand which ones may have had so many inbound links, this will give you an idea of what may have gone well in the initial design and then what to optimize in the redesign. Establish the pages indexed by search engines and which keywords were most successful, you should always evaluate what you inherit from the old site in order to enhance it to the maximum.
Top old pages
Having already clarified the importance of users, we cannot fail to consider which pages were the most liked, those with the most social shares or the longest dwell time, etc. etc.
Flop old pages
On the contrary, you should not forget to also examine the less performing pages, the ones that had a high bounce rate, and then improve them for example in the “call to action” or improve their content, etc. etc.
Miscellaneous codes
Activate “301” queues (used for redirecting old pages), “503” queues (used to indicate to search engines that the site is under maintenance, so do not calculate any errors) review, perhaps even graphically “404” queues.
