Any manager knows how important it is to have a usable, well-optimized and aesthetically pleasing website.
Having a beautiful home page is like presenting yourself to your customers with a big smile ready for a handshake. In this case you have to think as if with the site we are selling a part of our work-which we really are. The impression of users matters a lot. A mediocre presentation will inevitably be associated with a bad result. To be able to create a site that lives up to expectations requires a good deal of creativity and time, but most importantly, experienced people who can translate the site into concrete business possibilities. Very often one simply needs a
restyling to be able to “freshen up” what already exists, giving it new life.
When we talk about restyling a website we do not mean to necessarily change the “soul” of the initial design, but to make graphical and functional changes that can make the site cutting-edge, catching the attention of users and giving an idea of dynamism.
After all, your site is one of the fundamental elements of the your marketing strategy, right?
Restyling: why do it?
All right, the site might look perfect to you, but in fact it doesn’t convert; so something is wrong. There’s no point getting around it; it should be working as a foundation for your business but without a powerful turnaround you could be left holding the bag.
At this point a comprehensive analysis phase is urgently needed to understand where the problem lies. For example, the process visitor-to-lead and lead-to-customer may not work because either the interface has outdated graphics or because you’re taking poor advantage of the tools available.
What is it that drives you to make a makeover?
Competition plays a decisive role
People often decide to change the design of their site because we have “peeked” at some competitors. First, in fact, it is important to become aware of what is happening around us: analyze the competition. It would be optimal to jump head first into the search engine and enter the keywords that best summarize your business. In a second step, sift through the various results and study in detail the competitors, paying attention to the type of graphics used, the colors, the style of their communication. The market changes over time and so do users’ needs. Tip: Identify the most visible competitors with an SEO audit on the Internet and analyze their strengths; if competitors have decided to interface with users through multifunctional and graphically beautiful sites, you should do so too.
You have changed the “look” of your store/brand
A site is comparable to a virtual “store” and like it needs continuous maintenance. You cannot expect to attract customers with a poorly maintained ugly look. If the target audience of your business has changed or perhaps you have updated your product/service range, it is a good idea to change the appearance of your site at the same time to stay in line with your corporate image.
Want to improve organic search engine rankings
Currently, search engine algorithms place a lot of importance on site content. Making a redesign, in fact, means not only creating original layouts but also reviewing the content in terms of SEO. Quality content can markedly improve your ranking. If you are unfamiliar about the techniques of indexing the various search engines, you should turn to professionals who can create quality content according to the correct criteria, in this field DIY usually never pays off.
Tip: Do not improvise marketing and SEO experts in creating optimized text. There are those who can do it for you at affordable prices like our SEO agency in Rome.
You want your site to be usable properly by new mobile devices
Quality content and an innovative look and feel are useless if visitors cannot easily navigate a site from all devices and with any graphic resolution, for example, the use of mobile devices (cell phones, tablets) for Internet browsing is soaring beyond that of the classic PC. What to do at this point? Redesign the layout and make it functional, implementing new technologies.
The architecture of the site must be designed for users and their multiple needs, so it becomes essential to have a responsive site, therefore with a layout adaptable to different devices and resolutions. Ask yourself:
- Can your customers find content easily?
- Does your content incorporate a call-to-action?
If the answers are negative, it is time for a major makeover.
Want to implement the current site with an E-commerce section.
If yours is a business-type activity nowadays, you should think about setting up an e-commerce platform, otherwise it would be like not having a storefront on the most important downtown street! An E-commerce allows you to reach users who would otherwise never pass by your business, monitor through statistics the tastes of visitors and perhaps course correct your catalog and promotions. The benefits in terms of operational efficiency could be countless. Restyling means modifying according to the evolving market, changing style, and different goals over time. Neglecting your “storefront” or “dress” would bring no good; your goal must be to preside over the web channel, attracting as many visitors as possible and perhaps interested in the products/services you offer. If you think you have a website that falls into one of the above cases…
it’s time to renew!
