By now, online commerce, is clearly growing. Although in Italy we are, as usual, slightly behind, we can safely say that in our country, too, ecommerce is becoming increasingly important and, above all, more and more people are realizing its importance.
Above all, many entrepreneurs have realized that in a global market such as the one offered by the web, they are essential to sell even abroad. Obviously, in order to be successful, one needs evolved and perfectly efficient stores.
Today there are many free CMSs, such as: OpenCart, osCommerce, Magento, etc. etc. that allow you to create your own online store, obviously for serious work you need many customizations and for these you need serious professionals. Making an ecommerce with an open source, is not the same as having everything ready and immediately, for a custom configuration, you can not do without real professional web agencies with a competent and professional development team capable of building precise tools for each individual project and based on precise requirements. In my experience Magento still today is of an above average level, first of all because its code is built on a framework, then it should not be overlooked the fact that enjoying a good reputation, it will not be difficult to come across plugins (even free) distributed by the huge community of web masters using this platform.
Magento: the best platform for any self-respecting ecommerce
Let us, however, take a closer look at the real potential of this open source:
- Items and orders: Magento boasts the ability to enter an unlimited number of products, even in community mode, without compromising the related order management, thanks to a clear organization of stock and billing. Each different functionality can be implemented according to different needs.
- Many stores in one: this platform allows us to nest multiple stores within the same site, in a nutshell if you think of an international clothing brand, you can make several sites (one for the American market, one for the Italian market and one German) with inside them respectively different stores that deal with the different items in their respective View (in Magento is the voice that indicates the languages, French, English etc. etc.), all within the same web site. In addition, each “store” present will be able to have multilingual functionality. Also the management of individual sections becomes easy, in fact thanks to multi stores you will be able to get different reports for each store with related data.
- For updates?: fortunately, the updates are all executable quickly and very very easily via the new Magento Connect 2.0 interface. The architecture of the site is scalable, this implies that even future and possible upgrades will not be any problem for your future ecommerce.
- Easy settings: Magento, once it is set up allows you to import or export as many items or customers as you want, either in CSV or Excel format.
- How is it set up for SEO: this CMS has by default customizable settings, you can edit the meta tags, titles, you will have the possbility to build effective site maps, in a nutshell you can intervene on the structure, we do not forget, however (as in all the rest cms) that for massive optimization interventions you need to act manually.
- The Web as a resource: on the Web you will find a fervent community of developers always ready to dispense useful advice and help you in development or in solving various and possible problems.
