If you are thinking about a communication choice, which is both effective and insightful at the same time, capable of making your brand travel the web, you are playing it safe with guest blogging.
Some insiders live guest posts simply as a source of links that should be exploited endlessly, sometimes, even going against the most basic Google rules.
You have undoubtedly come across bloggers publishing the same post on different blogs, not only but writing unreadable content, only to slip in pure spam links. Matt Cutts himself, Google‘s anti-spam guru, in one of his famous posts spoke about the end of a certain type of guest blogging, at first triggering general terror, but later explaining how this practice is neither penalized, nor even obsolete, as long as it is done with the highest quality while avoiding being “spammy.” Very often, therefore, people underestimate the real potential of this SEO tool, which can, for example, generate respectable advertising, just think that your brand is “read” by a new audience, with the possibility therefore of being shared on entirely new stages.
Ok with guest blogging, but let’s have some rules
Beyond the importance of having quality links that work, making a blog post that is not your own can bring several benefits, one above all: visibility that absolutely must be concrete and valuable. Whoever is in charge of writing an article, must strive to do so with the aim of giving value to your brand, the goal is to highlight the “name” that users will read within a content worthy of being shared, commented on, worthy therefore of generating buzz. Guest blogging being a powerful tool for communication, should be included without a shadow of a doubt within a general web marketing strategy, aimed at increasing the presence of your brand on the web, with a targeted planning of guest posts you will have a better chance of triggering the famous word of mouth.
Obviously to give more value to your content, therefore to your brand, some basic rules should be followed:
- carefully research the blog or platform that is to host your article, carefully identify the scenarios where your target audience might move
- once you find the blog, study it carefully you will need to understand well the topics of greatest appeal and those that generate the most interactions
- make a post that is useful to users, you must try to stick in the minds of readers
- grammar and form. Trite, obvious but we will never tire of repeating it, treat them with extreme care
- Attempting to be as close as possible to the style of the landing page
- Also deal with the management of any comments, generated by your blog
