Tun2U E-commerce Enabler, a company active in the consulting and development of e-commerce projects, has finalized-through a second closing-the acquisition of 100 percent of the shares of Liqueedo Digital Contents, a digital creative studio based in Naples and specializing in the in-house design and execution of digital communication projects.
In 2019, Tun2U-through the first closing-had acquired 51 percent by initiating a process of expanding services and integrating creative departments. Following the second closing, Domenico Armatore, CEO of Liqueedo, joined Tun2U as a partner, holding 8 percent of the shares.
The deal will see, by 2023, the merger of the Liqueedo brand within the new Tun2U Creative unit, where Armatore, in the new role of managing partner and CCO, will be responsible for coordinating the group’s communications and directing the new creative area.
Following a series of operations carried out in recent months and an internal organizational reorganization, Tun2U has positioned itself on the national market as an independent player specializing in the development of e-commerce projects with in-house significant know-how divided into the areas: technology, performance, creativity and consulting.
“Myself and Enrico Falappa – co-founder of Tun2U – are proud to welcome Domenico as the Group’s new partner and communications director,” commented Luca Migliorati, CEO of Tun2U Group. “We are certain,” he added. – that with this acquisition we strengthen our offering in the creative sphere, accelerating the development of major projects nationwide, with the aim of offering clients and partners a more comprehensive service in the areas of communication and creativity.”
“After 7 years at the helm of Liqueedo, I can only be proud to join the Tun2U Group as a partner and Chief Communication Officer.” Armatore said for his part. “This new chapter is, as far as I am concerned, a natural evolution for Liqueedo. In fact, becoming 100 percent part of the Tun2U group will allow us to focus our energies on a single brand, aiming for significant growth in the coming years.”
The transaction is part of an industrial plan aimed at verticalization of the group’s different units and, specifically, consolidation of the strategic-creative area.